Apr 4, 2019
Today’s guest, Jennifer Goforth Gregory, is a six-figure freelance content marketing writer who has firmly embraced the business mindset. Jennifer, who wrote the very useful and praised book “The Freelance Content Marketing Writer,” will only work with clients she deems nice. And she trusts her gut to figure that out. She also looks at each potential client as a partnership between equals, not as if she’s applying for work. It changes the dynamic, showing she’s in demand and that she can be choosy. And it leads to working with only the best clients. Learn how she does it and how you can implement these tactics in your own freelance business.
SHOW NOTES
2:44
Learn how and why Jennifer became a freelance content marketing
writer.
4:58
Connections really matter, Jennifer says. And being nice and
helping other freelancers helps you also, besides being the right
thing to do.
7:00
It’s important to know when a client or project is not the right
fit. Look for the red flags and trust your gut feeling.
9:40
Jennifer looks back at the year she started thinking—and
acting—like a business owner. That was the first year she broke six
figures.
10:16
Jennifer believes it’s important to work only with nice clients. As
freelancers, we have a choice who we work with.
12:02
When Jennifer first talks with a potential client, it’s not a job
interview. She sees it as two equals looking to do business
together, not just whether she can land new work.
15:00
Even successful freelancers like Jennifer sometimes fall into the
trap of taking on projects because they feel desperate for
money.
17:02
Melanie may not like the word “hustle,” but that doesn’t mean you
don’t have to market and network constantly. The key is to figure
out the types of marketing you’re comfortable with.
20:15
Hear why it’s important to ask for referrals from clients and ask
your clients if there are other projects in-house that you can work
on.
24:00
Know that you’re not a good fit for every client. And that’s
OK.
28:00
Jennifer explains why she decided to write her book, “The Freelance
Content Marketing Writer.”
31:17
Jennifer talks about a passion outside her work: dachshund dog
rescue.
34:00
Biz Bites from Jennifer:
Resources:
Jennifer’s book, “The
Freelance Content Marketing Writer: Find your perfect clients,
Make tons of money and Build a business you love.”
Jennifer’s Content Marketing Writer Blog